Cequent Signs Multi-Year Extension with Brad Keselowski Racing
Draw-Tite, Reese, and Other Cequent Brands to Continue Being Featured on No. 19 BKR Ford F-150
Mooresville, NC (November 14, 2013) – Brad Keselowski Racing (BKR) announced today that the NASCAR Camping World Truck Series team owned by the 2012 NASCAR Sprint Cup Series champion and 2010 NASCAR Nationwide Series champion has signed one of its primary partners, Cequent Performance Products (Cequent), to a multi-year contract extension.
Cequent, a leading designer, manufacturer, and marketer of a broad range of towing and trailer accessory products, has partnered with BKR since 2012 and is currently in the middle of an existing agreement with the race-winning team that runs through the 2014 season. The new agreement takes effect in 2015 and will continue through 2017, during which time Cequent brands such as Draw-Tite and Reese will be featured as the primary sponsor on the No. 19 BKR Ford F-150 for at least ten (10) races each season. Cequent will also continue to receive associate sponsor branding on the No. 19 entry for the balance of the races and be featured on the No. 29 BKR Cooper Standard Ford F-150 as an associate sponsor for every Truck Series race each season.
“I’m absolutely thrilled to continue our relationship with Cequent Performance Products,” said Keselowski. “Their unwavering commitment to BKR for the foreseeable future will help our racing program immensely. Knowing we have Cequent’s full support is a key component toward BKR’s ultimate goal of winning the NASCAR Camping World Truck Series championship. Cequent partnering with BKR for what will be six years speaks to the strength of our relationship and how we as a team are able to deliver results for Cequent on the race track from an exposure and engagement perspective as well as help the company grow its business with key customers.”
“The Cequent Performance Products team and its brands, such as Draw-Tite and Reese, take great pride in announcing our multi-year commitment to Brad Keselowski and BKR,” said Tom Benson, President of Cequent Performance Products. “This racing program elicits excitement from our employees and customers throughout the year and has given us the ability to form key relationships toward helping build our business. The partnership has become a part of Cequent’s identity, and we couldn’t be happier to continue our affiliation with Brad and his team.”
About Cequent Performance Products:
Cequent Performance Products is the industry’s largest manufacturer of trailer aftermarket / OE towing and trailer accessory products. Each product is engineered and tested to meet and often exceed the industry’s highest standards. Product focuses include vehicle specific trailer hitches, electric trailer brake controls, trailer breakaway systems, fifth wheel hitches, gooseneck hitches and couplers, trailer weight distribution systems, cargo management, custom designed and standard electrical harnesses, trailer jacks, and much more. Brand names include Bargman, Bulldog, Draw-Tite, Fulton, Hidden Hitch, Pro Series, Reese, ROLA, Tekonsha, Tow Ready, and Wesbar. Cequent Performance Products is a subsidiary of TriMas Corporation. For additional information, please visit www.CequentGroup.com.