STATESVILLE, N.C. (Jan. 7, 2016) – Brad Keselowski Racing today announced a partnership with Seiki (www.seiki.com), a leading television brand in HD and the emerging 4K Ultra HD display market.
Seiki markets a full range of high-definition LED televisions that feature 4K Ultra HD and HD resolutions. The company and brand offers straightforward, reliable digital entertainment experience that is affordably priced and backed by a comprehensive customer support.
“It’s awesome for BKR to partner with a brand like Seiki,” said Keselowski. “I’ve been really impressed with their products and we hope this is the beginning of a long and successful partnership.”
“We’re excited to announce our partnership with BKR,” said Sung Choi, vice president of marketing for Seiki. “We are very impressed with the racing organization that Brad built and imagined the potential for both brands through a partnership. Seiki and BKR are rapidly growing within their respective industries and we are looking to build synergies and help each other gain visibility and grow.”
BKR began to utilize Seiki products during the 2015 season with timing and scoring monitors and was quickly impressed with the improved quality and screen images. Seiki products are also used at the BKR racing facility to help the team prepare week in, week out.
Additional partnership details and co-marketing activities for 2016 will be announced closer to launch of the 2016 BKR racing season.
Keselowski, who captured the 2012 Sprint Cup Series title and was the 2010 XFINITY Series champion, formed BKR in 2008.
Seiki (pronounced “SAY-key”) represents a new way of thinking in consumer electronics. Seiki offers straightforward, reliable digital entertainment experience that is affordably priced and backed by comprehensive customer support.
Featuring a one-year replacement warranty, Seiki markets a full range of high-definition LED televisions that feature 4K Ultra HD and Full HD 1080p resolutions. Seiki 4K Ultra HD TV was recognized and presented with the ninth annual POPULAR MECHANICS’ Breakthrough Awards as one of the top ten products setting benchmarks in design and engineering today.
The company also markets an audio product line that includes multi-channel stereo sound bar solutions and portable Bluetooth® speaker models. Seiki products are available at select authorized national in-store and online retailers. For more information and Seiki and its complete list of North American retail partners, please visit www.seiki.com.